Before he sells anything, he says out loud the story his buyer lives in: "Most recruiters are stuck swinging between 'we're having steak tonight' and 'can I make rent this month?'" Then he twists the knife with "some kid who started last Tuesday is closing enterprise clients", and hands over the real reason: "The difference isn't talent. It's that beginners learn systems while veterans still rely on 'relationships'." 20 of his ads lead with the same feast or famine line.

A recruiter with 10 years in feels read, and a little stung that a beginner is beating him. He's told it isn't his fault and it isn't the market. It's a missing system, and the system is the only thing Preston sells. So the next step feels like the fix, not a pitch.

Steal this. Write down the exact sentence your buyer says to themselves on a bad month, and open with it. Then name the real problem in one line that takes the blame off them and puts it on the thing you sell.

His commission ads show a sticky note: "billed $28K for them. kept $840." The headline: "From 3% Commission To Full Placement Fees Without Quitting The Day Job". And the first proof on his page, right under the video, is Savanna: "Marketer, Zero Recruiting Experience", working "5 to 9" hours after her full-time job, 11 placements in 90 days part time (his numbers).

An agency recruiter already knows the fee is good. What stops him is the salary he'd lose. Preston gives him the outcome he wants in the way he wants it: keep the paycheck, build on the side, quit later. Savanna proves it for the exact doubt he has, "can I do this with no experience and a full-time job?"

Steal this. Find the thing your buyer refuses to give up (the job, the evenings, the family time) and promise the result without it. Then put one named client who did it that exact way right under your video.

He never shows a price. Instead his booking step says "Standard placements run $20k to $40k" and "One standard placement fee ($20k–$40k in most niches) often clears full program plus tools" (his words). The call itself is framed as a free "30-min working session" where "You'll leave with a step-by-step plan". Anyone who can't afford it gets offered the $180 a month Recruiter Vault instead.

A recruiter thinks in placement fees all day. Saying "one placement pays for it" turns a scary number into one deal he already believes he can close, so the price objection is half handled before the call. And the people who still can't pay aren't wasted, they're sold something smaller.

Steal this. Price your program in your buyer's own unit of money: one client, one deal, one month of revenue. Say it before the call, so your closer isn't the first one to bring it up.

Nine of his ads speak to agency recruiters earning 3% commission who want to keep the full fee without quitting their job. They click and land on a headline about people with zero experience beating 10-year veterans. The word "commission" isn't on the page at all.

Someone who clicked a promise looks for it in the first few seconds. When it isn't there, they assume they clicked the wrong thing and leave. That hurts the page's booking rate and pushes up his cost per booked call on every one of those ads.

He already split-tests his page, so build one page per ad angle. The commission ads get a headline like "You billed $28K and kept $840. Here's how agency recruiters keep the full fee without quitting first", with Savanna's part-time story first. Same video, same booking.

His ads and page sell one idea: a 5-phase system that works clients and candidates at the same time. The 17-minute video under the headline never says it once. It's a general "build your own 7-figure agency" story, he doesn't say his name until 4:31, and the call isn't mentioned until 13:13.

The video is the main thing the page tells people to watch before booking. If it pitches something different from the ad, the viewer loses the thread and most leave long before the ask at minute 13. That cuts his watch-to-booking rate, and the people who do book arrive expecting a different program.

Re-record the video around the ad's idea: who he is in the first 30 seconds, the problem of doing clients and candidates one after the other, the 5 phases, one student per phase, then the call. Ask for the booking by minute 8, not minute 13.

The video says the call "isn't going to cost you anything" and never describes the paid program. Then the booking form asks if they're willing to find the money to invest. The clear breakdown of what the program includes only shows up on the page after they've booked.

A stranger who's just been told "it's free" and then gets asked about money backs out of the form, which costs him booked calls. The ones who push through arrive not knowing it's a paid program, which hurts show rate and close rate on the call.

Move the "What's inside" section onto the video page, right above the button, and add the line he already uses on the booking step: "one placement fee often covers the full program". People book knowing what it is and roughly what it costs.

Right now his two page versions only differ in a small green line above the headline. Everything else, including the headline, is the same for every ad.

The headline is where the visitor decides to stay, so that's where a test can move his booking rate. Testing a tiny line nobody reads wastes the setup he already paid for.

Make three versions, one per ad angle: commission, solo feast or famine, and career changer. Each one gets a headline that repeats its ad's promise. Send each ad to its own version and let the numbers pick.

The 17-minute video talks about agencies, invoices and "multiple seven figures". It never mentions the 5 phases, commission or the roadmap the button books.

Every ad dollar sends people into a video that drops the promise they clicked on. Fixing the page copy won't help if the video undoes it.

Replace it with a video of 8 to 10 minutes built on the 5 phases. He says he has 700+ YouTube videos, so talking to camera is not the problem. The script is the only new work.

Two moves. Move the "What's inside" section from the confirmation page onto the video page, with his own line about one placement fee covering it. Open the new video with who he is and what he bills.

People who know what they're booking and who they're booking with fill out the form, show up and buy. Both moves use material he's already written.

It's a copy and paste for the page and one recording day for the video. That's the leak I'd fix first, because it touches every visitor his 80 ads send.