Every new ad opens on the coach's own story: "Coaches and Consultants doing $10K-100K/month. If your ads are bringing in leads who can't afford your program…" Then he flips what they think the problem is: "Your ads aren't broken. Your conversion data is." His video names who to blame: "Meta's rolled out an entirely new ad system and it broke every ad campaign and strategy that used to work."

Coaches at $10K a month who run ads already blame their creative or their budget. He tells them it isn't their fault, Meta changed the rules, and there's a reason they haven't heard yet. Only coaches already paying for ads get leads who can't afford them, so the line pulls in people with money and a live problem, and it lets them keep their pride while they ask for help.

Write down the story your buyer tells about why they're stuck. Open with it in their words, then give them the real reason, and put the blame on something outside them (a platform change, bad advice they were given). One line: "Your X isn't broken. Your Y is."

The video breaks his fix into named parts, like "signal density" and "Pixel Conditioning: The 'Broke Lead' Filter" (chapter at 4:34). Each part gets a client with numbers. Tricia: "she made one hundred and twenty two thousand dollars with the same eighteen thousand dollars in ad spend." Robert: thirty ks in thirty days "with his same ad spend". Kendra: thirty calls on thirty dollars a day.

His buyer has heard "scale with ads" a hundred times. In his own words they've tried "new ads, new audiences, even agencies". A named fix sounds like something they haven't tried yet, and results at the same spend answer their biggest fear: that the answer is to spend more. So they book to get the new thing, not more of what failed.

Give the one thing you do differently a name people can repeat. Then pick client results that kill your buyer's biggest doubt. If they fear it costs more, show the same spend. If they fear it takes forever, show the timeline.

The video ends on three options. Do it yourself and risk "a lot of wasted money on guesswork". Hire an agency that charges "at least five ks a month" and is "still running the old broken structure". Or work with him live, "not handed off to some junior person or a random VA". The only ask is a free Ad Account Audit, and he says if he can't help, "I'll tell you that straightforwardly".

He never shows a price, so the only decision on the page is a free hour. By the time they book, the agency already looks expensive and out of date and going alone looks risky, so his program is the obvious pick before the call starts. They get the result they want without paying agency fees and without getting passed to a junior.

End your video with three options in your buyer's words: alone, the expensive way, and you. Say what they avoid by picking you. Make the next step free, and say out loud that you'll tell them if you're not a fit.

The ad says "your ads aren't broken, your conversion data is". You click, and the first line under the headline says "why your ads stopped working". The video opens the same way. The fix the ad is selling, the Broke Lead Filter, doesn't start until 4:34.

People clicked because the ad said something new. The page tells them the old thing they've heard before, so fewer press play and fewer reach the calendar. That hurts the rate of clicks that turn into booked calls, on every one of his 42 ads.

Rewrite the subhead and chapter 1 to carry the ad's line, and say the name of the fix, the Broke Lead Filter, in the first 30 seconds of the video. Same page, same video, new first screen.

Step two asks if you can spend $100 a day on ads and what your revenue is. But the calendar has no rule behind those answers. Someone who says "No, I can't spend that" still gets a time slot on his calendar.

Every broke booking eats a 60 minute slot, so the cost per qualified call goes up and close rate goes down. And if every booking is reported to Meta the same way (I can't see that from outside), he's teaching Meta to find more of the exact people his ads warn about.

Turn on routing. A "No" goes to a free training or a low ticket offer, not the calendar. Then only tell Meta about qualified bookings. That's his own Broke Lead Filter, installed on his own funnel.

Tricia going from 1x to 6.7x return on ad spend is in his ads, his video and his homepage. On the page all his paid traffic lands on, there are zero client results and his name never appears.

A lot of cold visitors decide in a few seconds whether to press play. With no face, no name and no result to look at, the ones who don't watch leave, and they never see his best material. That's lost bookings he already paid Meta for.

Add a proof strip right under the video: three client cards with a face, a name and one number each. Put one line under the headline saying who he is. He already has the testimonial videos, so this is an hour of work.

Above the calendar it just says "Select your best time below". It doesn't say how long the call is, that it's on Zoom, or that you keep the plan either way. What you actually get from the audit is listed under the calendar, after a note saying "if the month is full please check back next month".

Booking a call with a stranger feels risky. When you don't know how long it is or whether it's a sales pitch, you put it off, so fewer people book and more no show. That hurts his booking rate and his show rate.

One block above the calendar: what you get (his 4 audit points), "60 minutes on Zoom, live inside your ads manager", and "you keep the plan whether we work together or not". Then a confirmation page with a short video so they turn up.

On an iPhone, the first screen is the eyebrow, a 4 line headline and a 3 line subhead. The play button sits at the bottom. The system is called "the three step system", which every agency says.

Most ad clicks are on a phone. If the first screen doesn't repeat the ad's idea and the play button is half off the screen, fewer people press play, and the video is what books his calls.

Shorter headline that says the ad's line, one line subhead naming the Broke Lead Filter, and the play button inside the first screen. Use one name for the system in the ads, the page, the video and the call.

3 ads from May are still running. They promise a "3-Step System That Stops the Crash Cycle" and point to a different free training page. One says "Comment ADS" for a masterclass and links to the training as well.

Those ads spend money telling people the old message that his new ads replaced. Two different promises from one person makes the buyer less sure what he actually does, and two funnels split the data he's trying to make clean.

Switch them off, or rewrite them to the "it's your data" message and point them at the same video page. One message, one page, one place for the numbers.

His whole pitch is "stop feeding Meta broke leads". His calendar books anyone. That's the first thing to fix, ahead of any copy changes.

Every unqualified call costs him an hour of his time plus the ad money to get it. Filtering them out lowers his cost per qualified call and raises close rate, and it makes his own pitch true on his own funnel.

Rules on step two: a "No" to the $100 a day question or under $5K revenue goes to a free training page, not the calendar. Only qualified bookings fire the booking event to Meta. Then the proof strip and the call block on the page.